I did my case study on the Boston Celtics push to use social media as much as they could. The Celtics is one of the leading professional teams in taking advantage of the social media websites. They are using these sites to get more people to become Celtics fans and to connect to all of their fans around the world. They have the most fans on their Facebook (http://www.facebook.com/bostonceltics?v=app_154893945255#!/bostonceltics?v=wall) out of all of the NBA teams and they rank second for followers on Twitter( http://twitter.com/bostonCeltics). The part of social media that I thought was the best that they use was the YouTube. They post videos of exclusive videos of locker room footage and other footage of the players off the court. Its neat because you get to see the players personalities off of the court and see how they interact with each other. It is probably their least viewed out of their social media websites but I think it is on the up rise and will do very well. The Celtics make tweets on Twitter by putting up quotes from press conferences and deals on seat upgrades. I think by tweeting about seat upgrades is a great idea because it allows the organization to make some more money and to give the fans a better game experience for a lower price. The Celtics have also updated their website to make it for a better fan experience. They have put a live scoreboard on the website. During game times their is a 100% spike in views on their website. This is because people are taking advantage of the live scoreboard because they can't view the game for whatever reason. The Celtics are working on getting a live feed of the actually game sometime in the next year. This will give the fans around the world a much better chance to follow their team and watch them live. The Celtics have taken advantage of social media better then most professional teams and have used them to the fullest.
Here is an article about this http://www.boston.com/business/technology/articles/2009/11/10/celtics_are_poised_for_big_score_in_digital_game/
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Hey Zach! I agree that the more and more a sports team uses social media, the better. It encourages fans to interact and get to know the teammates as real people like them rather than just a team out there. I also think that the more people join their fanpages, the more others will want to join as they will believe that the Celtics must be a great team as they already have so many fans. Social media is a great way of introducing fans to the craze and making a team popular.
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