I found an interesting article on Accessibility and Social Media. The article talks about the different forms of social media that businesses can use to connect to their customers. It also addresses the problems that some customers will have to accessing these different social media mediums.
Some ways business can take advantage of the social media sites is uploading videos on their product on YouTube, talking to customers via Facebook and Twitter, or putting links on their websites so customers can have direct link to these social media sites. These social media websites also have tools you can use to help connect with customers that have accessibility problems. You can have all of your twitter posts appear on the side of your website so people can just click on the different posts and then sent directly to your business twitter feed. Youtube also makes it so you can put the YouTube videos directly on your website so more customers will be able to view them. The last one the article talks about is Easy YouTube captions. This puts captions in the videos so people that have hearing disabilities can still view your products on the YouTube videos. I think all of these are good ways to help connect to all customers. It helps people that have accessibility problems view your products, there will always be customers that sill won't be able to access it but it does do a lot of help.
The link to this article is http://www.practicalecommerce.com/articles/1581-Accessibility-and-Social-Media
I also wrote a blog about how social networking sites are great for businesses to target consumers. General advertising is becoming more and more cluttered, and businesses are looking to stand out to the audience by reaching out to them through their favorite websites. By making consumers more interactive within the product, they are more likely to respond, remember and buy. This concept definitely works on me.. I've realized first hand that advertising through facebook is much more effective than commercials :)
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